Show you care by listening attentively. Seek to understand before reacting. Provide timely, helpful, and direct feedback. Be self-critical and work hard to earn the trust of those around you.
Always start with the customer and work backwards. Respectfully challenge assumptions, work to understand how the customer feels, and ask “what do our customers need?”
When selecting between competing solutions, select the one that is the simplest and makes the fewest assumptions.
We require innovation from all teams. Share ideas openly and when you seek input from others, it will turn into something transformative.
The majority of decisions are reversible and you should favor speed over deliberation. For those that aren’t, calculate the risks more extensively.
We challenge decisions when we disagree, even if uncomfortable or against what the group thinks. However, once we come to a decision, we commit.
As we do new things, we accept that the first attempt may not be successful. We’re accountable for those mistakes and learn from them, but we don’t dwell on them.