The future of work will be built on meaningful data

We believe the voice of a customer is the most valuable resource to a company. It enables an organization to see their own products and services clearly, through the customer’s eyes. When an organization can quickly respond and measures their actions, the continuous impact on adoption, growth, and retention is transformative.

But, collectively, the customer's voice is an always growing and changing ocean of customer feedback. Interpreting all the complex places where customers converse isn't easy.

The most people-oriented teams are often tasked with manually collecting, organizing, and analyzing conversational data across numerous channels in spreadsheets. Or worse, advocating for work that they know will bring value to customers purely by anecdotes.

An organization that can't capably listen to and prioritize to the needs of their customers is an organization that lacks purpose.

That's why together, we're building Caravel – a platform that helps entire organizations listen deeply to customers, respond quickly to what they learn, and measure the impact of their responses more capably and with more confidence than ever before.

Our principles

It’s all about the people

Show you care by listening attentively. Seek to understand before reacting. Provide timely, helpful, and direct feedback. Be self-critical and work hard to earn the trust of those around you.



Lead with empathy

Always start with the customer and work backwards. Respectfully challenge assumptions, work to understand how the customer feels, and ask “what do our customers need?”


Cleverness over complexity

When selecting between competing solutions, select the one that is the simplest and makes the fewest assumptions.


Innovation thrives when it collides

We require innovation from all teams. Share ideas openly and when you seek input from others, it will turn into something transformative.


Favor action

The majority of decisions are reversible and you should favor speed over deliberation. For those that aren’t, calculate the risks more extensively.


Disagree respectfully

We challenge decisions when we disagree, even if uncomfortable or against what the group thinks. However, once we come to a decision, we commit.


Be a goldfish

As we do new things, we accept that the first attempt may not be successful. We’re accountable for those mistakes and learn from them, but we don’t dwell on them.


Join us, from anywhere

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