About this guide

The fastest growing organizations are turning to Voice of Customer (VoC) programs, designed to listen to, capture, and understand user feedback. But companies that rely on manual working for feedback and analysis are soon overwhelmed by volume and complexity. To work at scale means deploying automation, artificial intelligence (AI), and machine learning to generate clear, actionable information.

In this guide, we discuss these insights and findings:

• The challenges facing most organizations while tracking the Voice of the Customer and the costs of a poorly implemented program
• The surprising benefits of a fully-integrated programmatic system
• The steps to creating a repeatable and effective VoC motion
• What you need to equip your organization with a complete, accurate, and up to-date picture of customer sentiment